Tuesday, April 3, 2012

Fruitshop Identity

A new upmarket fruit shop called Fruitshop requires an identity. They are after a modern
contemporary design that uses colour as the main design element. They don‟t want a logo that uses
typical fruit shapes. Fruitshop plans to stock a wide range of in season fruit sourced from around the
world.

One of the tasks that I had to do was create thumbnails for a new logo, t-shirt designs, business cards and shop signage. 




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